When it comes to style on and off the court, NBA players have raised the game to new heights with some major sneaker deals. These high-profile endorsements are worth millions and reflect the star power and marketability of the athletes involved. Here are the NBA’s ten most expensive sneaker deals.
Michael Jordan and Nike Air Jordan
In 1984, Michael Jordan’s alliance with Nike led to a five-year, $2.5 million deal that transformed the sneaker industry and made history. The Air Jordan line catapulted MJ to global icon status. Since then, the deal has spawned 30 models and countless colorways.
LeBron James and Nike’s Lifetime Deal
LeBron James signed a $90 million deal with Nike in 2003 and secured a lifetime contract in 2015 worth over $1 billion. This collaboration has produced over 20 signature shoes, and his consistent performance on the court has had a colossal influence on the deal’s success.
Kevin Durant’s Golden Nike Agreement
The KD line began with a $60 million Nike contract in 2007, highlighting Kevin Durant’s prominence. Extended in 2014 with a $250 million deal and a $50 million retirement package, the partnership became a lifetime association in 2024.
Stephen Curry and Under Armour’s Success
Switching to Under Armour in 2013 was a game-changer. Initially a $4 million contract, Curry’s rise to MVP status turned it into a goldmine. His signature collection, starting with the Curry One, boosted Under Armour’s profile to an estimated $4 billion value.
Kobe Bryant’s Legacy with Nike
After parting ways with Adidas, Kobe Bryant found a new home with Nike in 2003. His $40 million deal led to cutting-edge designs in sneaker history. The partnership honored the Mamba Mentality, with the Kobe model introducing low-cut basketball shoes to the mainstream.
James Harden’s Adidas Jackpot
When Harden left Nike in 2015, he went for a $200 million deal with Adidas, and his style of play and swagger translated perfectly into the line. Notably, the Harden Vol. 1 kicked off a series of shoes that emphasized comfort and personality, which made it one of Adidas’ best sellers.
Dwyane Wade and Li-Ning’s Groundbreaking Deal
Dwyane Wade’s 2012 switch from the Jordan brand to Li-Ning brought a 10-year, $60 million contract with an ownership stake. Shortly thereafter, the release of the “Way of Wade” sneaker enhanced his global influence. By 2018, Wade’s commitment grew to a lifetime partnership.
Zion Williamson and Nike Success
Before playing a minute in the NBA, Zion Williamson secured a reported $75 million deal with Nike’s Jordan Brand in 2019. His explosive athleticism and fan appeal made his debut highly anticipated, and the Z Code shoe reflected his dynamic playing style.
Giannis Antetokounmpo Nike ‘Freak’ Deal
In 2017, he signed a four-year, $100 million contract with Nike. The Nike Zoom Freak 1, launched in 2019, made him the first European player with a signature shoe. The on-court success and charisma have driven the collection’s popularity since.
Russell Westbrook’s Impressive “Why Not” line
Jordan Brand’s partnership with Russell Westbrook was solidified by a 10-year, $150 million extension in 2017. His “Why Not” Edition, starting with the Why Not Zer0, brings bold designs and advanced technology.