2024’s Top Ten Collegiate Athletes Raking In Millions

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A new era of college sports is here. It’s reshaping how athletes build their brands and capitalize on their name, image, and likeness (NIL). These young stars are thriving both off and off the field, with soaring valuations reflecting their growing influence. Based on data from On3 NIL, here’s a look at the most marketable collegiate athletes of 2024.

Nico Iamaleava, Football: $1.9 Million

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As Tennessee’s quarterback, Nico Iamaleava has built his NIL valuation through athletic talent and a social media following that continues to grow. Known for his standout performances and impressive size, the California native signed deals with Beats by Dre as part of the Beats Elite Class of 11 footballers. His recruitment to the Volunteers was among the most followed in college football in 2023​.

Carson Beck, Football: $1.9 Million

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Carson Beck, star quarterback for the Georgia Bulldogs, is valued at a startling $1.9 million! Considered a leading contender for the 2025 NFL Draft, his growing social media presence has secured him deals with Airstar Charter and a collaboration with Chipotle, featuring ‘The Carson Beck Bowl.’ Hailing from Jacksonville, Florida, Beck’s consistency is his hallmark.

Cam Ward, Football: $1.9 Million

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After two strong seasons at Washington State, Cam Ward transferred to the Miami Hurricanes for the 2024 season. During his time with the Cougars, he threw for over 3,700 yards and 25 touchdowns in 2023. With a $1.1 million NIL valuation, brands like C4 Energy are backing this talented quarterback​.

Jaxson Dart, Football: $2.1 Million

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A breakthrough NIL deal with Nicholas Air has provided Jaxson Dart, Ole Miss’s quarterback, with private jet access for travel and philanthropy, boosting his visibility. Partnerships with brands like C Spire further strengthen his $1.4 million valuation. Dart’s leadership on the field enhances his growing marketability within and beyond the SEC.

Jalen Milroe, Football: $2.2 Million

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Texas-born Jalen Milroe, Alabama’s starting quarterback, has secured a $2.2 million valuation. His standout performances and leadership have attracted major deals with brands like Beats by Dre, Celsius, and Six Star Pro Nutrition. Milroe’s strong social media following and presence continue to expand his marketability.

Quinn Ewers, Football: $2.2 Million

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Known for his early success and distinct mullet, which once helped boost his NIL presence, quarterback Quinn Ewers decided to cut it two years ago, symbolizing a more serious approach to his career. With a $1.1 million valuation, the Texas Longhorns player secures significant deals, including partnerships with Hulu​, Rhoback apparel, and Gold’s Gym.

Arch Manning, Football: $3.1 Million

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Hailing from football royalty, Arch Manning made headlines before even playing a down for the University of Texas. His $2.8 million valuation reflects his family legacy and his talent as a 5-star recruit. Partnerships with Panini America and other brands solidify his standing as one of the top college football prospects.

Travis Hunter, Football: $3.1 Million

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As both a wide receiver and cornerback at Colorado, Travis Hunter has drawn national attention with his exceptional two-way play under Coach Deion Sanders. His valuation has climbed to $3.1 million, supported by partnerships with brands like Celsius and United Airlines. Hunter’s versatility and influence make him one of the most valuable athletes in college football​.

Livvy Dunne, Gymnastics: $4 Million

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LSU gymnast Olivia “Livvy” Dunne has taken social media by storm, earning a $4 million valuation. With more than 13 million followers across TikTok, Instagram, and other platforms, her partnerships with Passes, American Eagle, and Nautica have propelled her into the top ranks of collegiate athletes. Dunne’s athleticism and influencer status have reshaped NIL opportunities for women athletes.

Shedeur Sanders, Football: $5.1 Million

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Colorado quarterback Shedeur Sanders, son of NFL legend Deion Sanders, tops the list with a $5.1 million valuation. Known for his precision passing and calm demeanor under pressure, he racked up impressive stats in 2023. Sanders also made headlines by becoming the first long-term partner for Tom Brady’s apparel brand, BRADY, in 2022​.

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